Christopher Ireland
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Christopher Ireland’s ability to create work which moves people emotionally is what keeps agencies and multinational companies coming back.
In a world where the overstimulation of Instagram and TikTok are the default, Chris wanted a quiet, reflective place where people could connect with his work at a deeper level. He knew this meant challenging the conventions of how photography was presented online, and he was willing to take that plunge.
The solution? A photography website with no photos.
At least, at first.
When viewers load the page, the website poses a simple question; what do they want to feel? Chris has curated his extensive body of commercial and personal work into a series of moods, encouraging viewers to reflect upon their own emotional response to the work.
This emphasis on emotion is reinforced by empowering visitors to create their own moodboards, gathering and sharing work that moved them while browsing the galleries. A practical feature especially useful for visitors using the website for research, inspiration, or as a reference for future projects.