Christopher Ireland

A photography website with no photos

Christopher Ireland’s ability to create work which moves people emotionally is what keeps agencies and multinational companies coming back.

In a world where the overstimulation of Instagram and TikTok are the default, Chris wanted a quiet, reflective place where people could connect with his work at a deeper level. He knew this meant challenging the conventions of how photography was presented online, and he was willing to take that plunge.

The solution? A photography website with no photos.

At least, at first.

When viewers load the page, the website poses a simple question; what do they want to feel? Chris has curated his extensive body of commercial and personal work into a series of moods, encouraging viewers to reflect upon their own emotional response to the work.

This emphasis on emotion is reinforced by empowering visitors to create their own moodboards, gathering and sharing work that moved them while browsing the galleries. A practical feature especially useful for visitors using the website for research, inspiration, or as a reference for future projects.

Enko

A new way for the world to grow

Enko helps farmers and growers of all shapes and sizes to be successful and sustainable with a pioneering new approach to plant health and crop protection. Unlike traditional methods, Enko uses DNA-based technologies to discover and develop new novel products that impact selected targets in isolation.

The refreshed Enko brand is suggestive of the wholistic and global view Enko has towards changing the way agriculture performs, and the positive repercussions this will have on our future and planet.

Project Team

Bec Ashmore, Jo McAlpine, Byron Robertson, Daniel Lever, Adam Forcucci, Eric Di Cuollo

Contributors

Strategy and Creative Copy – Richie Meldrum

Enko

Jacqueline Heard, Cristina Veranian, Matthew Cleaver, Tom Meade, Gary Schaefer, Peter Stchur

Call to Action
Button/Drive in the Moment
Button/Sydney Film Festival
Button/Rouser
Button/Enko
Button/Tender
Button/Boston School of Theatre
Button/Art Gallery of Ballarat
Button/Grok
Button/ASAP