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Exercise Diligence

A fake website for fake news

Client Your News Bulletin yournewsbulletin.co.nz Discipline
  • Website

Netsafe is New Zealand’s independent, non-profit online safety organisation. Having provided New Zealanders with years of guidance across important issues such as cyberbullying and internet privacy, Netsafe are now helping lead the fight against Fake News.

The ‘Your News Bulletin’ campaign aims broaden awareness and help Kiwis identify Fake News. To tie-in with the creative and marketing strategy from Motion Sickness, we were tasked with creating an online destination for the public to have their knowledge of Fake News put to the test.