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Every Destination.

Rail is red, buses are blue.

Client Transport Canberra Discipline
  • Website
  • Branding
  • Print
  • User Experience

We defined a new cohesive brand for an entire transport system and merged five existing websites and online services into a single, beautifully redesigned site, all in record time. 

The primary aim of the Transport Canberra design project was to improve the customer experience of all Canberrans both in their physical interactions with public transport, as well as their digital interactions. This led us to using processes and tools such as heuristic evaluations, cognitive walkthroughs and user testing to test our ideas and designs at each stage of the process to inform and optimise the website architecture and design.

Transport Canberra Bus Sign
Transport Canberra Sign
Transport Canberra Lightrail

We worked collaboratively with the ACT Government Shared Services team to audit the existing information architecture of all five websites in order to seamlessly migrate existing content into one CMS. The Transport Canberra website is a critical part of modern transport infrastructure in the ACT, and therefore accessibility concerns were also at the heart of all design and development decisions. Our modern, responsive design and front-end template achieved WCAG 2.0 Level AA compliance, the gold standard for Government web accessibility.

Transport Canberra Logo
Transport Canberra Logo
Transport Canberra Colours
Transport Canberra Bus
Transport Canberra Bus
Transport Canberra Tap on, Tap off
Transport Canberra Screen