2 Liverpool Lane
Darlinghurst NSW 2010
02 9051 0561
121 Rokeby Street
Collingwood VIC 3066
03 9070 5737
4.03, 33 Allara St
Canberra ACT 2601
02 6190 1210
81 Prospect St
Brooklyn, NY 11201
While you may not have heard the name, you’ve likely heard about their work.
Schillings is the UK’s (and one of the world’s) pre-eminent law firms, with an eye-watering roster of clients and a resolute hand in the foremost privacy and defamation cases for the last 30 years.
The prevailing perception of Schillings has been that they’re attack dogs that swoop in during a moment of crisis, often bearing the courts as a weapon. In reality, Schillings’ practice is a preventative and proactive approach to privacy both online and offline.
We worked with their new brand positioning to capture the breadth of their services — litigation, digital communications, intelligence and investigation, and security risk advisory. To unify their offering, we built a brand identity underpinned by the thing that drives everyone at Schillings — protecting privacy and highlighting the truth.
Highlighting the truth
Quotation marks are used throughout the brand to highlight a word or phrase. As a symbol, quotation marks reference a focus on what’s important, the truth – whether it’s the letter of the law, or evidence.
The bold new brand identity uncouples Schillings from the stereotypes of the legal sector, and steers away from the fear-based and aggressive tactics common in the legal sector. Schillings are confident, calm, and helpful — to reassure clients who are often approaching them in moments of crisis.
We brought the new brand to life through a new website, and a set of hand drawn illustrations inspired by courtroom artists as a nod to Schillings’ history in litigation. These give Schillings an own-able and distinctive brand asset. The approach of courtroom artists also mirrors the Schillings team — fast responders who quickly take in a situation and get to work.
We gave the illustrations wit and a contemporary style to help the Schillings brand represent an evolving, and industry-leading firm.