Strong platforms need solid foundations.
With a heritage stretching back to 1889, Miele has a long-standing reputation, setting the standard as a premium appliance manufacturer and retailer. As consumers around the world increasingly turned to mobile to engage with brands—particularly in Australia—Miele launched a mobile brand website in 2015. Two years later, development commenced on a smartphone app to extend and enhance the Miele brand experience.
We believe that the mobile channel represents a far greater opportunity to offer a richer customer experience
Matthew Jefferies, Head of Own Retail (Miele AU/NZ)
With a distinctly user-centric approach, a strategic business case was developed, for presentation to head office in Berlin, identifying the features Miele customers value most, ensuring highly relevant, authentic solution for the app.
