Christopher Ireland is an observer. His sensitivity and natural intuition make him the perfect man to direct and capture life’s real characters. Now a highly sought after advertising photographer, Chris required an immersive and modern identity and website to strengthen his status at the top end of the market.

Frustrated with previously fickle engagement levels, he wanted an innovative yet effortless way to increase the length of time people were spending on his site, and to allow people to see his work as a whole. The site literally draws together the two different realms of photography and motion using a clean, understated aesthetic, consistent with Christopher’s desire to “let the work speak”. Christopher wanted his minimal aesthetic to read modern instead of classic.

The fully responsive, content manageable site allows users the joy of getting lost in creativity, while knowing they can find what they need.